Why Sponsored Products should be the FIRST ads every Amazon seller launches

Look at this search result.

Different brands.
Different prices.
Different positioning.

But they all share one thing 👇
They’re competing at the SKU level, right where purchase decisions are made.

That’s exactly why Sponsored Products come first.

Here’s the logic:

1️⃣ Sponsored Products sit closest to the sale
They promote individual ASINs, not brands or ideas.
If your product converts organically, this is the fastest way to scale demand.

2️⃣ They feed the algorithm the right signals
Clicks → conversions → relevance → organic rank.
No other ad type accelerates this loop faster.

3️⃣ They generate the cleanest data
Search term reports from Sponsored Products tell you:
• Which keywords actually convert
• Which ASINs steal demand
• Where price, reviews or images break performance

You don’t guess. You measure.

4️⃣ Everything else depends on them
Sponsored Brands and Sponsored Display work best after:
• Winning keywords are identified
• Conversion rate is proven
• Product-market fit exists

Skipping Sponsored Products is like building a roof before the foundation.

Start where Amazon makes money.
Then expand visibility.

👇
If Sponsored Products aren’t profitable yet, the problem usually isn’t PPC — it’s what the traffic sees after the click.

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