Client Background

Our client is an emerging Spanish brand in the health & wellness sector, selling natural supplements on Amazon. Despite having a high-quality product and positive reviews, their advertising campaigns were not generating the expected results. The active campaigns had poorly optimized structures, with no proper segmentation or control over daily budgets. This resulted in high spending and a low return on ad spend (ROAS).

Challenge

The main challenge was to transform inefficient campaigns into a profitable strategy. The client had no clear performance history and had not applied segmentation based on purchase intent. In addition, manual campaigns and match-type structures were not being used, and negative keywords were not being implemented correctly. The goal was clear: reduce ACoS and scale conversions without increasing the daily budget.

Solution

At Chrizon Agency, we implemented a fully renewed PPC strategy. The process included:

1. Comprehensive campaign audit:
   We reviewed the advertising history, identified budget leaks, and analyzed the performance of each ad group.

2. Campaign restructuring:
   We created manual campaigns separated by match type (Phrase and Exact), optimizing each with specific keywords for every stage of the funnel.

3. Segmentation by search intent:
   We grouped keywords based on intent level, which allowed for better budget allocation.

4. Continuous optimization:
   We implemented automation rules to pause underperforming keywords, applied daily bid adjustments, and performed weekly search term analysis.

Results

📈 +43% return on ad spend (6.37 total ROAS) within the first 6 weeks
🔥 +40% increase in conversions
💸 ACoS reduced from 28% to 15.71%
🚀 Higher product visibility and increased click-through rate (CTR)

Client Testimonial

"The Chrizon team understood our needs perfectly and transformed our Amazon Ads campaigns. Today we are selling more, spending less, and have a clearer understanding of our numbers."
— Alejandro García, Marketing Manager at HSN (Healthy Sports Nutrition)

Case Conclusion

This case demonstrates how a customized, data-driven advertising strategy with a focus on search intent can turn inefficient campaigns into a sustainable growth engine on Amazon. At Chrizon Agency, we believe every click should count.