Challenges Before Our Takeover

Widespread Hijackers – Unauthorized sellers flooding the market with counterfeit and grey-market products.

Revenue Drain – Hijackers winning the Buy Box, undercutting pricing, and stealing sales.

Customer Complaints & Brand Damage – Buyers receiving low-quality or expired products, leading to negative reviews and declining trust.

Ineffective Initial Takedown Efforts – Basic warnings and violation reports failed due to the high number of hijackers.

Strategies & Solutions Implemented

We launched an aggressive, multi-phase strategy that combined legal enforcement, compliance programs, and automation to regain brand control.

Phase 1: Direct Takedown & Enforcement

• Issued cease-and-desist warnings to unauthorized sellers, demanding immediate removal.

• Filed intellectual property and policy violation reports with Amazon against persistent hijackers.

Phase 2: Amazon Transparency Program Enrollment

• Registered all Wellements products under Amazon's Transparency Program to prevent unauthorized listings.

• Ensured only verified, serialized units could be sold, blocking counterfeit sales at the source.

Phase 3: Amazon Zero Program Activation

• Enrolled in the Amazon Zero Program to leverage automated counterfeit detection.

• Enabled AI-driven removal of unauthorized listings, wiping out hijackers in real time.

Execution & Optimization

• Successfully onboarded all products into the Transparency and Zero Programs.

• Implemented ongoing monitoring to lock down future threats and ensure long-term protection.

Results & Achivements

Following a complete brand protection overhaul, we achieved significant improvements:

• 100% Hijacker-Free Listings – Every unauthorized seller was eliminated, restoring brand control.

• 3X Revenue Growth – With pricing control and Buy Box dominance, revenue skyrocketed.

• Stronger Brand Reputation – Customers now receive only authentic products, leading to higher ratings and repeat purchases.

• Long-Term Market Protection – Transparency and Zero Program enrollment ensure hijacker prevention for the future.

This transformation highlights the power of strategic brand protection, compliance enforcement, and automation in securing an Amazon brand's success.