Challenges Before Our Takeover

• Revenue Struggles – Monthly revenue was limited to $374,665 with 15,000 units sold, far below the brand's potential.

  
  

• Inventory Mismanagement – Stock reserves did not align with sales pace, leading to frequent stockouts and long periods of unavailability, disrupting sales momentum.

  
  

• Low CTR & CVR – The product's CTR was only 0.25%, and conversion rates remained low, indicating ineffective listings and ad engagement.

  
  

• Inefficient PPC Campaigns – The existing ad campaigns were poorly structured, with too many keywords, irregular bid adjustments, and inefficient budget allocation, leading to wasted ad spend and poor performance.

  
  

• Poor Organic Ranking – The product had an average ranking position of 33, making it difficult to gain visibility in search results and compete with top-performing listings.

Strategies & Solutions Implemented

• Inventory Stability – Developed a demand-based restocking plan to prevent stockouts and maintain a steady sales pace, ensuring consistent availability.

• Listing Optimization – Enhanced titles, bullet points, images, and A+ Content with keyword-rich descriptions and persuasive elements to improve engagement and conversions.

• PPC Revamp – Restructured ad campaigns by:

  • • Pausing non-performing keywords and focusing on high-converting search terms.

    • Implementing a bid optimization strategy to control ad spend and improve ROI.

    • Reallocating budgets to the best-performing campaigns for maximum profitability.

• Conversion Rate Optimization (CRO) – Improved product positioning, pricing strategy, and promotions to make the offer more attractive to potential buyers.

• Ranking Improvement Strategy – Focused on organic ranking growth by improving PPC structure, refining keyword indexing, and directing external traffic to boost search visibility.

Results & Achivements

Revenue Growth – Increased from $374,665 to $538,561 per month.

• Unit Sales – Increased from 15,000 to 22,000 per month.

  PPC Efficiency – Paused non-performing keywords, removed irrelevant targeting, optimized listing frontend & backend, and restructured budgets.

  CTR & CVR Improvement – CTR improved from 0.25% to 1.20%, along with a higher conversion rate.

  Ranking Improvement – Average ranking position improved from 33 to 14.

  Inventory Optimization – Implemented an effective restock plan, reducing stockout occurrences.