Challenges Before Our Takeover

Revenue Struggles –Monthly revenue was limited to $28,000 with only 1,250 units sold, far below the brand's potential.

Inventory Mismanagement – Stock reserves did not align with the sales pace, leading to frequent stockouts and long periods of unavailability, disrupting sales momentum.

Low CTR & CVR – The product's CTR was only 0.13%, and the conversion rate remained low, indicating that the listing and ads were not engaging or converting shoppers effectively.

Inefficient PPC Campaigns – The existing ad campaigns were poorly structured, with too many keywords, irregular bid adjustments, and inefficient budget allocation, leading to wasted ad spend and poor performance.

Poor Organic Ranking – The product had an average ranking position of 72, making it difficult to gain visibility in search results and compete with top-performing listings.

Strategies & Solutions Implemented

Inventory Stability – Introduced a data-driven inventory management system based on sales trends and demand forecasting. This ensured stock levels were aligned with sales velocity, eliminating long stockout periods.

Listing Optimization – Enhanced product listing with SEO-driven titles, keyword-rich bullet points, high-quality images, and A+ Content to improve CTR and CVR.

PPC Overhaul – Restructured PPC campaigns by:

• Refining keyword targeting to focus on high-converting and relevant terms.

• Optimizing bids to reduce wasted ad spend and improve ACOS.

• Balancing campaign budgets for maximum profitability and efficiency.

Conversion Rate Optimization (CRO) – Improved product positioning, pricing strategy, and promotional offers to enhance purchase intent and increase conversions.

Ranking Improvement Strategy – Focused on organic ranking growth through an optimized PPC structure, strategic keyword indexing, and driving external traffic to the listing.

Results & Achivements

Revenue Growth – Increased monthly revenue from $28,000 to $43,900, with unit sales rising from 1,250 to 2,000 per month.

Inventory Optimization – Implemented a structured restock plan, significantly reducing stockout occurrences and maintaining consistent availability.

PPC Efficiency – Paused non-performing keywords, removed irrelevant targeting, and redirected campaigns toward highly relevant keywords, reaching the right audience.

Conversion Boost – CTR improved from 0.13% to 0.80%, alongside an increase in conversion rate due to enhanced listing optimization, backend keyword indexing, and ad relevance.

Ranking Improvement – The product's average ranking position improved from 72 to 29, greatly enhancing organic visibility.

Better Budget Utilization – Allocated PPC budgets more effectively and optimized bids based on keyword performance, leading to higher ROAS and controlled ad spend.