Challenges Before Our Takeover

Compliance Issues – Customer complaints about expired inventory led to product policy compliance warnings.

Inventory Management – Delays during Q4 processing resulted in products being marked expired upon delivery.

Strategies & Solutions Implemented

• To address these challenges and drive growth, we implemented a comprehensive strategy:

• Phase 1: Compliance Resolution

  • • Submitted live product images showcasing future expiration dates to verify inventory quality and reinstate the listing.

    • Collaborated closely with Amazon's compliance team to ensure ongoing policy adherence.

• Phase 2: Proactive Inventory Management

  • • Dispatched fresh stock ahead of peak sales events to prevent low-stock situations.

    • Enhanced warehouse processing efficiency to avoid expiration-related issues.

• Phase 3: Listing Optimization & Promotions

  • • Revamped product listings with event-specific keywords, enriched A+ Content, and high-quality images.

    • Launched promotional campaigns, including Coupons, Subscribe & Save, and strategic price adjustments to boost conversion rates.

Results & Achivements

Our strategic interventions led to remarkable outcomes:

• 7X Sales Growth – Revenue escalated from $29,131.70 in 2023 to $215,068.66 in 2024.

• Improved Advertising Efficiency – Real ACoS improved from 23.99% in 2023 to 12.37% in 2024.

• Profitability Boost – Net profit surged from $2,403.13 in 2023 to $25,405.25 in 2024.

Through meticulous planning and execution, Sweet Gifting transformed its challenges into opportunities, achieving substantial growth and enhanced brand integrity on Amazon.