Challenges Before Our Takeover

Product Policy Compliance Warning:Received due to customer complaints about expired inventory.

Amazon Investigation & Listing at Risk:Amazon identified expired units and moved them to unfulfillable status, threatening listing removal.

Inventory Management Issues:Delayed processing during Q4 led to units being marked as expired upon delivery.

Hijacker Problem: Unauthorized sellers listing the product, impacting sales and brand control.

Strategies & Solutions Implemented

To resolve these issues, we implemented a structured compliance, inventory, and brand protection strategy, ensuring long-term stability and growth.

• Phase 1: Compliance Resolution

  • • Submitted live product images with future expiry dates to verify inventory quality and reinstate the listing.

    • Worked closely with Amazon’s compliance team to ensure policy adherence.

    
    

  
  

• Phase 2: Proactive Inventory Management

  • Shipped fresh stock ahead of peak sales events to prevent low-stock issues.

  • Improved warehouse processing efficiency to avoid expiration-related removals.

  
  

  
  

• Phase 3: Amazon Case Follow-Up & Hijacker Removal

  • • Provided necessary documentation to remove hijackers and regain full control over the listing.

    • Enrolled in Amazon Brand Protection Programs to prevent future unauthorized listings.

• Phase 4: Listing Optimization & Promotions

  • • Enhanced the listing with event-based keywords, A+ Content, and high-converting images.

    • Launched Coupons, Subscribe & Save, and Price Cuts to boost conversion rates.

Results & Achivements

Following a structured intervention, we achieved outstanding results:

• 6X Sales Growth – Revenue surged due to strategic inventory and brand control measures.

• Hijacker Removal – Successfully eliminated all unauthorized sellers, regaining complete Buy Box control.

• Profitability Boost – Optimized ACoS and improved profit margins through efficient ad spend.

• Stronger Brand Protection – Ensured long-term compliance and inventory management for sustained growth.

This transformation highlights the impact of proactive compliance management, inventory control, and brand protection in scaling an Amazon business successfully.