Challenges Before Our Takeover

Revenue Stagnation – Sales were stuck at $33,765.84, lacking a structured growth plan.

Stockouts & Inventory Gaps – No major stock issues, but efficiency improvements were needed.

Weak Listings & Low Conversions – Unoptimized SEO, images, and A+ Content resulted in a 10% conversion rate.

High ACoS, Low PPC ROI – Advertising inefficiencies led to an ACoS of 30%.

No Brand Awareness – Lack of organic traffic and visibility on Amazon.

Strategies & Solutions Implemented

To address these challenges, we implemented a multi-phase strategy to optimize listings, refine PPC campaigns, and boost brand awareness:

Phase 1: Inventory Stability

• Improved forecasting and planning to ensure stock availability without overstocking.

• Optimized storage and fulfillment strategies to reduce unnecessary costs.

Phase 2: Listing Optimization

• Enhanced SEO, images, and A+ Content to attract and convert buyers.

• Focused on keyword-rich titles and descriptions to improve organic ranking.

Phase 3: PPC Revamp

• Structured campaigns with refined keyword targeting and audience segmentation.

• Optimized bids to increase CTR to 10% and reduce wasted ad spend.

• Controlled ACoS while doubling PPC sales with the same budget.

Phase 4: Sales Growth & Brand Awareness

• Prioritized visibility through PPC campaigns instead of relying on price drops or excessive promotions.

• Revamped the Amazon Storefront to enhance the shopping experience and capture more branded searches.

Results & Achivements

Our strategic efforts delivered exceptional outcomes:

• Revenue Growth –Sales increased from $33,765.84 to $65,285.55.

• Inventory Optimization – Achieved improved efficiency and cost savings.

• PPC Efficiency – ACoS reduced from 30% to 12%, while PPC sales doubled with the same spend.

• Conversion Boost – CVR improved from 10% to 28%, driving more sales.

• Ratings & Reviews – Minimal change, but gained additional reviews that contributed to credibility.

• Brand Awareness – Increased organic traffic and branded searches, strengthening long-term growth.

Through targeted optimization and strategic PPC improvements, we transformed Wellements' Vitamin D Drops into a high-performing product with sustainable growth on Amazon.