Challenges Before Our Takeover

Sales Stagnation – Sales were stuck at 3,000 units/month with no structured growth plan.

S&S Buyer Drop-Off – Inactive subscriptions due to previous inventory gaps, leading to declining recurring revenue.

Low Conversions – Unoptimized content, visuals, and keyword strategy hindered conversion rates.

PPC Wastage – Broad targeting and inefficient spending led to a high ACoS without strong returns.

Weak Brand Presence – Competitors dominated key placements, reducing visibility.

Strategies & Solutions Implemented

To drive sustainable growth, we executed a data-driven, multi-phase strategy:

• S&S Reactivation – Launched coupons and tailored promotions to regain lost subscribers.

• Listing Overhaul – Implemented SEO-rich keywords, A/B-tested images, and optimized A+ Content for higher conversions.

• PPC Revamp – Shifted to single-keyword campaigns, precise product targeting, and strategic bidding to improve efficiency.

• Brand Awareness Boost – Optimized Amazon Storefront, defended branded keywords, and leveraged external marketing for visibility.

• Prime Exclusive Discounts (PED) Strategy – Used PED promotions during peak events, resulting in record-breaking sales.

Results & Achivements

• Sales Surge: Increased from 3,000 to 5,000+ units/month.

• Conversion Rate Boost: Improved from 12-15% to 35-38%.

• PPC Profitability: Reduced ACoS from 55-60% to 18-22%, maximizing return on ad spend.

• TOS Domination: Secured top-of-search placements for high-converting keywords.

• Enhanced Brand Presence: Increased organic engagement and visibility across Amazon.

• Historic Sales Record: Achieved highest-ever sales volume for the brand, fueled by Prime Exclusive Discounts (PEDs).

• Market Recognition: Secured Amazon’s Choice Badge and ranked Top 2 in its category.

Future Growth Initiatives:

• Product Expansion – Introducing new variations and formulations to capture a wider audience.

• Scaling External Traffic – Leveraging social ads, influencers, and partnerships for diversified growth.

• Ongoing PPC & Listing Optimization – Continuous testing and refinement to maximize conversions.

• Brand Leadership – Maintaining a competitive edge through innovation and customer engagement.

Through strategic execution and continuous optimization, ProCare Health’s Bariatric Multivitamin 45mg 90ct has solidified its position as a market leader on Amazon.