Challenges Before Our Takeover

Revenue Stagnation – Sales had plateaued despite consistent orders.

Weak Listings – Poor SEO, unoptimized images, and weak A+ Content were limiting conversions.

High ACoS & Inefficient PPC – ACoS was at 51.2% due to unstructured campaigns and ineffective keyword targeting.

Lack of Review Management – No system in place to gather or manage customer feedback.

Limited Brand Awareness – Minimal visibility efforts beyond a basic storefront.

Strategies & Solutions Implemented

To drive sustainable growth, we executed a data-driven, multi-phase strategy:

1. Listing Optimization

• Enhanced titles, bullet points, and descriptions with customer-focused copy.

• Upgraded images and A+ Content for better engagement and conversion.

2. PPC Campaign Revamp

• Implemented structured keyword targeting and bid optimization.

• Reduced wasted ad spend and optimized ACoS from 51.2% to 23.5%.

3. Review Management System

• Set up an automated follow-up system to increase customer engagement.

• Encouraged organic review generation to improve social proof.

4. Brand Awareness Boost

• Enhanced Amazon Storefront for a more compelling brand presence.

• Launched off-Amazon marketing efforts to drive additional traffic.

Results & Achivements

Our strategic interventions led to measurable success:

• Revenue Growth – Sales surged with optimized listings and PPC improvements.

• Conversion Boost – Higher-quality content and better targeting led to a stronger CVR.

• PPC Efficiency – ACoS dropped from 51.2% to 23.5%, significantly improving ad profitability.

• Stronger Customer Trust – Proactive review management maintained high ratings and credibility.

• Increased Brand Visibility – Strengthened presence both on Amazon and through external channels.

Through structured optimization and data-driven strategies, Optivida Lozenges transformed from a stagnant listing to a high-performing, scalable product on Amazon.